Annual Report 2021-2022

The First Five Years

By the time a child turns five, 90% of their brain is developed. The first five years of a child’s life are critical for developing lifelong social, emotional, and learning skills.

Equipped with this knowledge, First 5 Ventura County (F5VC), an independent public agency largely funded through a tax on tobacco products, works to ensure children are born healthy, thrive in nurturing environments, and enter school prepared and eager to learn.

F5VC staff are leaders and experts, improving outcomes for Ventura County’s 55,000 children age five and under.

Meet First 5 Ventura County

F5VC’s Vision is that all Ventura County children are born healthy, thrive in nurturing environments, and enter school prepared and eager to learn.

F5VC’s Mission is to strengthen families, communities, and systems of care for children prenatal to five years through investments, expertise, and leadership so all children reach their full potential.

The Importance of Race, Equity, Diversity, and Inclusion in Prenatal –  Age Five

The first five years of a child’s life are the bricks and mortar of brain development. Research shows that when we invest in the first five years, infants and toddlers become healthy children who are confident, empathetic, and ready for school and life — and our communities, workforce, and economy become stronger and more productive.

F5VC centers Race, Equity, Diversity, and Inclusion (REDI) and incorporates a racial justice lens in our work. It is particularly important to invest in services that reach high-need families. When children grow up in poverty or experience other ongoing traumatic stress, their brain development can be negatively impacted. Among the families F5VC serves, non-white families (of which over 80% were Hispanic) were seven times less likely to have any college education and 15 times less likely to earn more than $30,000. Research shows that, without intervention, these children will know fewer words at age three, have lower reading scores in 3rd grade, and have lower rates of high school graduation. By focusing on REDI, F5VC aims to create a more equitable system for current and future generations.

Staff designed a REDI poster that is displayed at the Neighborhoods for Learning sites to prompt transparent discussions with families during Parent and Child Together (PACT) classes. F5VC fosters inclusion and awareness by celebrating the diverse linguistic and cultural backgrounds of local families through classroom decorations, educational posters, and incorporating keywords and phrases into PACT classes.

Be a Champion for Early Childhood!

Whether volunteering to read, donating, or becoming a parent leader, YOU can be a champion for early childhood! Learn more at

First 5 Ventura County’s Year in Review

July 1, 2021-June 30, 2022

F5VC investments are grouped into local programs (the Neighborhoods for Learning and Help Me Grow), collaborations, and systems change. Local programs, like the Parent and Child Together classes at F5VC’s Neighborhoods for Learning, can make a big impact in the lives of a relatively small number of families by providing direct, more intensive services. By collaborating with local partners, a larger number of families can be reached with a smaller investment of F5VC resources. F5VC can sustainably improve the lives of the greatest number of families when we focus on creating an integrated, coordinated early childhood system that promotes the wellbeing of children, families, and communities.

Investing in Neighborhoods for Learning and Help Me Grow: Strengthening Families

F5VC invested nearly $4 million in Fiscal Year 2021-22 to provide high-quality early childhood experiences and environments to Ventura County’s children. Two key investments illustrate our efforts to strengthen families and systems: the Neighborhoods for Learning and Help Me Grow.

Neighborhoods for Learning are a Cornerstone in the Community

After 20 years of contracting with local partners for the delivery of the nationally recognized First 5 Ventura County Neighborhoods for Learning (NfLs), F5VC brought all operations and implementation of the initiative in-house.

The NfLs offer any family in Ventura County with a child 0-5 years old the opportunity to participate in our signature Parent and Child Together (PACT) classes, receive developmental and health screenings, gain assistance accessing support services, engage in parent education, and connect with local families.

Where We Work

After exclusively providing virtual services due to the COVID-19 pandemic, in Spring 2021 F5VC re-opened NfL sites across the county, ensuring equitable access to services for families. In-person Parent and Child Together classes and family support services are being offered at the following locations.

Parent and Child Together (PACT) Classes Build Secure Bonds and Positive Parenting Skills

PACT classes, an evidence-informed playgroup model, offer a dual-generational approach that is carefully designed to allow parents and children 0-5 years of age the opportunity to play and learn together with other parents, while teachers model positive parenting skills. PACT classes are offered at all of the NfL locations in 15-week sessions.

PACT classes are designed to ensure that parents and caregivers:

  • Have the knowledge, confidence, and ability to promote their child’s healthy development
  • Foster positive relationships with their children
  • Make social connections and lasting friendships with other local parents

These classes are overwhelmingly successful in meeting these goals.

PACT Parenting Ladder Survey

F5VC launched the first Parenting Ladder Evaluation to document the impact of PACT classes in the lives of parents. Studies show that parents who attend our PACT classes increase their knowledge of child development, learn effective parenting skills, improve their ability to access support services, and increase their social support networks.

Note: PACT Parenting Ladder Survey (2021, 2022). Items measured on a scale of 1 (low)-7 (high).N = 205 – 209.. *** indicates statistically significant differences at p <0.001.

When families know about what to expect in their child’s development and can incorporate positive parenting strategies, their children are more likely to thrive. Low-income families typically have fewer opportunities to access quality family support services. Among the families F5VC serves, non-White families were less likely to have any college education or earn more than $30k annually. Participating in PACT minimized gaps in knowledge surrounding local supports, early childhood development, and positive parenting techniques. Our program evaluation illuminated the PACT program’s effectiveness in narrowing education- and income-related racial disparities that affect parenting. The Neighborhoods for Learning have a powerful potential to promote equity in diverse communities.

PACT Parents Say…

  • “Since starting the PACT program, I am able to be patient with my child. I know what type of books and activities [pique] his interest. It gives me and my child something to talk about and something to talk to others about.”
  • “I’ve noticed I’ve been more forgiving to myself and patient with my child.”

  • “Todo enconjunto desde clases en linea y ahora presenciales en cada caso la forma en que se han llevado acabo las actividades tanto de juego, cantar, bailar, leer la actividad todo a contibuido sin olvidar la buena actitud y desponiblidad de las maestras.”

  • “I’ve picked up techniques I use almost daily. “Smell your flowers, blow out your candles.” Counting for transitions. Seeing what piques her interest in class helps me plan activities for home. We often reflect on our school time together too.”

  • “He is more mobile. Walks more confidently, has learned how to share or observe how others want a certain toy, gathered skills using his hands more. Improved mobility skills in coloring, sorting, curious to how others participate in the activities.”

  • “She LOVES school! Never wants to leave! This program has fostered an early love for school and the classroom. And, the socialization has been huge for us, especially after Covid, and as an only child.”

Help Me Grow Ventura County

Help Me Grow Ventura County (HMG) is building an integrated, countywide early childhood system to promote early identification of children with developmental and social-emotional needs, and to connect them to community resources and interventions.

F5VC increased awareness about available services among parents and providers when we launched a new HMG website. The new website is easier to navigate and allows parents, providers, and the community to access relevant information, including online developmental screenings and referrals.

The key to a successful HMG network is collaboration across the early childhood, health, and basic needs communities. HMG staff expanded collaborations with medical clinics, preschools, and childcare providers to champion developmental screenings and interventions to decrease entry point barriers for children.

Adverse Childhood Experiences (ACEs) are stressful or traumatic events in a child’s life that can include abuse, neglect, divorce, caregiver mental illness, and household violence. Encouraging community-based approaches to address ACEs and toxic stress with partners across the state, HMG continued to support the ACEs Aware Network of Care and the ACEs Referral Pathway Pilot.

Mixteco/Indigena Community Organizing Project (MICOP)

Ventura County is home to an estimated 20,000 Mixtec and Indigenous migrant community members. F5VC partners with MICOP, a nonprofit organization working to strengthen the Mixtec and Indigenous migrant community to bring relevant services to this vulnerable population. MICOP staff delivers culturally-informed Parent and Child Together classes, screenings, and family support services to families who speak Mixteco, Zapotec and Purépecha.

Parent Leadership

Children, families, and communities thrive when parents are engaged partners in decision-making. That is why Parent Leaders and the NfL Parent Advisory groups play a critical role in F5VC’s programs. Parent Advisory Groups meet monthly to offer input to improve programs. F5VC Parent Leaders participated in the Community Organizing and Family Issues (COFI) training, which aims to empower parents and caregivers to become leaders of change. F5VC Parent Leaders developed a bilingual bookmark, which allowed Parent Leaders to initiate conversations with other local parents who may be interested in NfL services, and to provide encouragement from one parent to another.

2021-2022 by the Numbers

These numbers reflect an unduplicated count of families who received more intensive services from the NfLs, HMG, and MICOP.

Whole Child, Whole Family

To have the greatest impact, we serve the whole child and whole family. We serve approximately equal numbers of children and adults.

2077 Participants


Approximately 2/3 of the families we serve don’t speak English at home.


Ethnicity F5VC vs. County

More than 3/4 of First 5 participants are Hispanic/Latino. By comparison, 43% of Ventura County residents are Hispanic/Latino.


More than 1/2 of the families we served earned $30K or less.


Nearly 1/2 of participating caregivers have a High School education or less.

Investing in Collaboration: Strengthening Communities

Throughout Ventura County, many organizations and agencies support the wellbeing of families with children prenatal to five years old. F5VC works with early childhood providers, health plans, food banks and more to meet families where they are and efficiently meet their needs. F5VC continually develops new relationships with a diverse array of partners offering young children and their families timely and seamless access to supports and services.

Ventura County Library PACT Collaboration

F5VC is proud to develop meaningful partnerships to reach the greatest number of young children possible. F5VC partnered with County Libraries to build librarians’ capacity to deliver PACT classes through training, technical assistance, and program implementation support. This collaboration is an example of a sustainable investment; the libraries continue to offer PACT classes with their existing staff, without requiring additional funding from F5VC.


  • “I feel as though I have better tools in understanding what my child needs and anticipating their wants. It’s also been helpful to hear other parents’ experiences too.”

  • “My patience for my child has grown. I now have better empathy for understanding that my child is experiencing everything for the first time so I need to give my child extra time to absorb the world around them.”

  • “She’s opening up to others more. She’s picking up books more. I have learned different learning instruments to help guide her. I have a better sense of allowing her to lead while we play. I feel much closer to my daughter.”

Kits for New Parents

The earlier families begin to “Talk, Read, Sing!” to their children and access available resources for their family, the better the outcomes. F5VC provides free Kits for New Parents to reach families as early as possible during pregnancy. The Kit is a comprehensive parenting resource that includes useful information about the importance of the early years, practical activities and tips parents can easily incorporate into their daily routines, and a bilingual children’s book! More than 100 local partners distributed 3,613 Kits to expectant and new parents – reaching 42% of Ventura County’s newborns.

Triple P

The Triple P Positive Parenting Program is an evidence-based parenting program that offers families simple, effective tools for positive parenting. Triple P providers are now able to bill those services to private or public insurance, which led F5VC to change our funding strategy. New Challenge Grants funded the cost of training clinicians or para-professionals to deliver the Triple P program as well as purchase necessary program materials. F5VC funds also covered the cost of services for families who do not qualify for other existing funding sources, reaching more than 100 families. Advocating at the state level resulted in this new, sustainable funding model for Triple P services.


F5VC funds 2-1-1 Ventura County to provide information and referral to callers and 2-way-texters, and offer families with young children a referral to their local NfL. Families with children 0-5 are identified and linked to F5VC NfLs, Help Me Grow, and other resources.

  • 1931 Calls from 0-5 families
  • 82 Referrals to Help Me Grow
  • 5,778 Web searches for children and family services

Early Literacy

When children are read to daily from an early age, they learn to read sooner and are more successful in school and life. F5VC continues to promote early literacy through multiple partnerships and events. NfLs distributed more than 15,000 bilingual books provided in part by the Dollywood Foundation and Barnes & Noble to children in underserved areas to build their home libraries. These bilingual books, in addition to F5VC’s Reading is a Prescription for Success bookmark, were disseminated through WIC, local preschools, medical clinics, and other community partners throughout the County who share the goal of increasing early literacy.

Investing in Systems Change: Lasting Impact

With limited revenues, if F5VC continued to primarily invest in individual direct services, only a relatively small number of families and children would be helped, and only for a limited time. F5VC can support a larger number of children over many years if we improve the early childhood system as a whole. F5VC works to improve the system through our investments, collaboration, and advocacy efforts. In 2022, F5VC advocated for early investments in young children and their families and policy change to address economic, racial, and health disparities.

First 5’S Whole-Child, Whole-Family Approach

Our society thrives when our children are supported, but the COVID-19 pandemic made it harder for many young children and families in California to flourish. F5VC advocated for elected officials to support funding for Infant and Early Childhood Mental Health (IECMH) and maintain continuous Medi-Cal coverage for children up to age five, ensuring they have uninterrupted access to needed medical care. Experiencing Adverse Childhood Experiences or trauma during early childhood can cause toxic stress in children with long-lasting impacts on health and well-being. Investing in IECMH services presents a unique opportunity to support mental health in early childhood by helping families overcome access barriers and connecting families and educators with more intensive early intervention services.

Priority Bills Signed Into Law

F5VC, in partnership with First 5s statewide and early childhood organizations, successfully advocated for legislation that will improve outcomes, particularly for low income families of color, by increasing paid family leave and reducing suspensions.

  • SB 951 (Durazo) makes paid leave more equitable by increasing payments to low-income workers from the state’s employee-funded disability and paid family leave programs in order to promote bonding with a newborn child.
  • AB 2806 (Rubio) ensures equitable treatment of children in state preschool and childcare programs by prohibiting suspensions and expulsions, except as a last resort. This legislation aims to mitigate factors that can contribute to the preschool-to-prison pipeline, and strengthen Early Childhood Mental Health Consultation.

Take 5 and Read to Kids!

F5VC hosts Take 5 and Read to Kids!, an annual advocacy and early literacy event, to encourage caregivers and community members to Talk, Read, and Sing every day. High profile community leaders including elected officials and CEOs take time out of their busy schedules to read to young children and highlight the economic benefits of increased literacy rates in Ventura County’s community.

Take 5 and Read to Kids! is a highly visible community event that raises awareness about the importance of reading to young children, builds home libraries, recruits champions for early literacy, and promotes a lifetime love of learning. In May 2022, F5VC welcomed celebrity readers to share the message on the importance of early literacy to parents and the local community by reading at the Neighborhoods for Learning sites.

American Rescue Plan Act Funding

The American Rescue Plan Act (ARPA) was designed to address disparities exacerbated by the pandemic by providing direct relief to governments to make critical economic investments. Due to the pandemic’s significant negative impact on families with young children, F5VC advocated for investment of local ARPA funds to be dedicated to the first five years. F5VC mobilized community voices to urge the County of Ventura to prioritize young children and early learning and care when budgeting ARPA funding. F5VC successfully advocated for the allocation of $3.5 million to expand Neighborhoods for Learning services, strengthen F5VC’s network of care coordination, and pilot a light-touch home visiting program, Welcome EVERY Baby, in South Oxnard beginning in 2023.

Shared Services Alliance of Ventura County

Family childcare providers who excel at supporting healthy child development often struggle with the financial aspect of their business. F5VC, in a partnership with the Ventura County Office of Education and the Economic Development Collaborative called the Shared Services Alliance of Ventura County, is working to strengthen business practices of family child care providers. Thirty-two participating providers are utilizing the Wonderschool platform, and received a $500 technology stipend and business coaching.

Early Childhood Coalition

F5VC co-leads the Early Childhood Coalition (ECC), a collaborative effort bringing together over 20 multi-sector service providers to implement a highly coordinated and comprehensive child and family wellness system in neighborhoods with disproportionately high rates of child abuse and neglect. The focus of the ECC is to reduce the number of children entering the child welfare system by enhancing community and parental protective factors in racially and culturally appropriate ways.

One such example was a resource fair hosted by the ECC for families of young children in the Kamala-McKinna neighborhoods of South Oxnard. More than 15 local organizations participated in the event to provide resources, tips for caregivers, parent-child socio-emotional learning activities, and administer COVID-19 vaccinations. Families were connected to Neighborhoods for Learning services as well as other health and family supports.

The First 5 Ventura County Team

Among F5VC’s greatest assets is our team. We take pride in the expertise and passion each employee brings to our goal of achieving positive and sustainable outcomes for Ventura County’s children prenatal to age five. Our ongoing role is to identify, develop and retain a high-performing and diverse workforce to drive long-term goals. Focusing on reflecting the communities we are serving, half of our employees are bilingual.

We are rooted in a collaborative culture that fosters a healthy, safe, and productive work environment for employees and their families. F5VC’s commitment to being an employee-centric, family-friendly employer has allowed F5VC to be recognized, yet again, as one of the best places to work in the tri-county region.

Looking Ahead to 2023

F5VC is thankful to have received ARPA funding that will allow us to expand our Neighborhoods for Learning, particularly focusing on the high-need Kamala-McKinna neighborhood. Knowing that we can make the greatest impact when we reach the youngest children, F5VC is also piloting a Home Visiting program for pregnant women and families with newborns, Welcome Every Baby. As a voice for our youngest children, we are advocating for a continued focus on the importance of prenatal to five as we come out of the pandemic and address disparities exacerbated by the pandemic.

The recent ban on flavored tobacco products may decrease available revenues when children’s needs have only increased. First 5s statewide are seeking sustainable investments in early childhood. F5VC will continue to deepen our partnerships and strive to improve the overall early childhood system, so that all children can be born healthy, thrive in nurturing environments, and enter school prepared and eager to learn.

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